There’s an item on the US Mushroom Council’s Toolkit in this issue. Could well be worth a goo for those involved in marketing on this side of the pond.
“The Mushroom Marketer’s Toolkit is designed to extend the reach of the Mushroom Council’s “It’s Not Magic. It’s Mushrooms.” Targeting millennial and Gen Z shoppers specifically, the campaign positions mushrooms as a delicious, convenient meal solution with impressive functional benefits and drives them into stores with mushrooms on their shopping lists.” There’s plenty of ideas in it for marketers of mushrooms here, maybe the odd one or two that haven’t been thought of before?
