Rage bait beat two other shortlisted terms - aura farming and biohack - to win the title. Stalker was aware of biohack for sure. This aura farming business sounds like a malarkey - definitely more out there than mushroom farming!
Aura farming: The cultivation of an impressive, attractive, or charismatic persona or public image by behaving or presenting oneself in a way intended subtly to convey an air of confidence, coolness, or mystique.
Biohack: To attempt to improve or optimise one's physical or mental performance, health, longevity, or wellbeing by altering one's diet, exercise routine, or lifestyle, or by using other means such as drugs, supplements, or technological devices.
Cambridge Dictionary has declared parasocial its word of 2025, which it defined as a relationship felt by someone between themselves and a famous person they do not know. It’s all a bit of a lark, this word of the year, one suspects.
