With headlines in the national press such as : “Gen Z Toast Their Health With Mushroom Coffee” it’s hard not to think that there has been quite a shift in the psyche of todays youngsters.
With Marks & Spencer selling “mushroom shot” drinks.as reported earlier this year - the change in the mindset of discerning young consumers is definitely more than a trend. As Edward Horne, buying manager for chilled drinks at Ocado Retail, said:
“We’re seeing a clear shift, driven by Gen Z shoppers who are choosing functional drinks as part of their daily routine, whether that’s swapping out regular coffee for a mushroom blend or substituting alcohol with a healthier alternative.”
