Interesting to see singer songwriter Ellie Goulding launching into the world of wellness with a new powdered mushrooms range.
A celebrity name goes a long way in highlighting a new product and the popstar seems to really believe in the mushroom mission.
She’s behind Everystate, a business that will sell pouches of powdered mushrooms that can be consumed when mixed with hot water or milk. The company will mainly seek to sell monthly online subscriptions, starting at £36, which provide customers with 200g of powder for a month.
They also intend to sell pouches through shops.
This is just the latest celebrity mushroom range - earlier this year we saw Jessica Clarke, a former Victoria’s secret model, launch her mushroom range Mother Made. She said at the time “ I want to be the Charlotte Tilbury of the mushroom world.”
Mushrooms have definitely gone mainstream this year!
