What are the ways to head off the crisis in the mushroom industry - well one positive is promotional activities on the regional, national and supra-national scale.
Currently the new EU-wide promotional campaign which is taking place in coordination with GEPC should help some. The campaign is funded to the level of €5 million.
Good PR for mushrooms from other quarters also helps - see the following note on Professor Tim Spector’s new book.
But it is evident to everyone that times are tight at the moment, and even though there has been a slight alleviation of the energy crunch in recent weeks, with gas prices decreasing and oil prices too - a further shock to the energy market is all it will take to really shake the tree! This winter and next, are pinpointed as the two toughest seasons we will face in the modern era.