Demand for mushrooms is remaining pretty good by all accounts.
The produce is bearing up well in the market, as fresh produce would tend to do in times of recession.
Consumers tend to eschew more processed and ready made foods in order to get good value for money. Using fresh ingredients to prepare food tends to make better economic sense and so ought to boost demand.
The slew of beneficial health stories surrounding mushrooms could also accrue a benefit to the industry with a boost to demand.
The healthier the foodstuff is regarded, the more likely people are to utilise it as an ingredient.
Fingers crossed for the humble mushrooms, they could yet prove to be a veritable superfood yet.