Watsonville, CA — September marks National Mushroom Month, and Monterey Mushrooms® is leading the celebration by spotlighting the everyday usability of all mushroom varieties and encouraging consumers to make mushrooms a daily addition to meals and routines.

This year, in honor of Mushroom Month, Monterey Mushrooms is launching a series of initiatives designed to delight mushroom lovers and drive industry innovation nationwide.

Anchoring this year’s festivities is the expansion of Monterey Mushrooms’ cutting-edge top seal packaging—an innovation setting new industry standards for quality and sustainability—as well as a wave of new specialty offerings and creative digital engagement strategies.

Building on the successful introduction in Madisonville, Texas in October 2022, Monterey Mushrooms is proud to announce the rollout of its top seal packaging to additional farms in Loudon, Tennessee, and Morgan Hill, California.

This expansion reflects the company’s commitment to quality and sustainability, providing consumers and retailers with improved packaging solutions coast to coast.

Along with its packaging advancement, Monterey Mushrooms is unveiling a collection of innovative specialty mushroom varieties, thoughtfully developed to meet evolving consumer tastes and culinary trends. These launches invite mushroom enthusiasts to explore new flavors and textures, reinforcing the versatility and creativity that mushrooms bring to any meal.

Throughout Mushroom Month, Monterey Mushrooms is activating targeted digital coupon campaigns and sharing daily social media content across Facebook and Instagram. These initiatives are especially designed to connect with Gen Z and Millennial shoppers—providing inspiration, value, and fresh ways to engage with mushrooms every day. The goal: deepen consumer engagement, elevate awareness of mushrooms’ nutritional and sustainability benefits, and inspire creative culinary adventures.

“Mushroom Month is our opportunity to celebrate the versatility, nutrition, and sustainability of mushrooms with consumers across the country,” said Lindsey Occhipinti, Marketing Manager, Monterey Mushrooms.

“Our expanded top seal packaging, new specialty offerings, and creative activations are all designed to inspire discovery and reinforce our commitment to both quality and environmental leadership.”